'True Blood' Season 7 Premiere Ratings Up 3% From Last Year

The season premiere of the final season of True Blood tallied a gross audience of 5.8 million viewers Sunday night across its four plays, up 3% from last season's debut night (5.6 million viewers).

At 9 p.m., viewership averaged 4 million viewers with another 1 million, 498,000 and 262,000 added at 10 p.m., 11:30 p.m. and 1 a.m., respectively. Last season, True Blood had an average gross audience of 10.7 million viewers.