Marking its first original scripted content for non-linear distribution, Lifetime will launch the short-form digital platform Fall Into Me (working title), featuring eight series of romantic drama stories for today's modern and tech-savvy woman, it was announced today by Rob Sharenow, Executive Vice President and General Manager of Lifetime.
Catering to the fast-growing romance-fiction marketplace, each of the eight series on the Fall Into Me platform consists of eight webisodes, six-minutes in length, taking viewers on journeys full of passion and excitement that can be discreetly enjoyed on phones and tablets. The romantic digital episodes will be told from a woman's point-of-view, in close-camera form, drawing the viewer deeper into the intimacy and romance of each story.
