Univision Shows Marketers That Influence Is Their Engine For Growth At 2014 Upfront

Univision Communications Inc. (UCI), the leading media company serving Hispanic America, is hosting its annual Upfront presentation in New York to unveil its 2014-15 programming line-up and show marketers that UCI can provide them an exclusive, powerful engine for growth fueled by influence: UCI’s influence on Hispanics, Hispanics’ influence on other Hispanics, and Hispanics’ influence on America.

In today’s presentation, executives will demonstrate how UCI’s brand power, portfolio of 16 broadcast, cable and digital networks, 130 television and radio stations across the country, and array of digital products and platforms can activate marketers’ brands to create not only a meaningful return on investment, but also a “return on influence.” UCI executives will also showcase the Company’s most collaborative and expansive line-up of culturally relevant entertainment, sports and news programming to date – created both in-house and through world-class partnerships and joint ventures.