According to part two of the results from the second NATPE||Content First and the Consumer Electronics Association (CEA) joint research study on consumer attitudes toward television viewing, greater opportunities exist for content creators and content rights holders as consumers continue to embrace and seek out streamed content. The study found that viewers who stream TV programs say they have more positive impressions of the quality and variety of TV content available to them, and are more willing to try a greater variety of programs.
CEA and NATPE commissioned the study, conducted by E-Poll Market Research, to evaluate the TV content distribution landscape, explore the dynamics at play against the background of exploding consumer choices, and determine how consumers find TV content and view it across different platforms. The results were presented during a special panel session at NATPE||Miami, taking place at the Fontainebleau Resort in Miami Beach January 20 - 22.
