MTV, a unit of Viacom, has named Sean Atkins as President, overseeing all creative and business operations for the youth entertainment brand and its sister networks, MTV2 and mtvU. A veteran media executive with expertise across disciplines, Atkins joins MTV from Discovery Communications, where he most recently served as General Manager & Executive Vice President of Digital Media and Strategy.
Atkins will report to Doug Herzog, President of the Viacom Music and Entertainment Group. MTV’s programming co-heads, Mina Lefevre, Executive Vice President and Head of Scripted Development; and Lauren Dolgen, Head of Reality Programming and Executive Vice President of Series Development, will report directly to Atkins. The announcement was made today by Herzog.
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