Showing posts with label Raycom. Show all posts
Showing posts with label Raycom. Show all posts

Tuesday, June 17, 2014

New Broadcast Networks, Escape (For Women) and Grit (For Men), Ink Deal with Raycom

Raycom Media, one of the nation’s largest broadcasters, will carry the country’s first-ever female-centric and male-centric over-the-air broadcast television networks - Escape (For Women) and Grit (For Men) - in multiple markets as part of a new distribution agreement with Katz Broadcasting announced today by Jeffrey Wolf, Chief Distribution Officer for Escape and Grit.

Escape will target women 25-54 with a mix of theatrical motion pictures and off-network series anchored in stories of crime and mystery. Action-oriented Grit will reach men 25-54 and be built around the classic male hero archetype with a heavy focus on western, war and action theatrical motion pictures. Both networks will launch this summer.

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