First Night of 'Rosemary's Baby' Matches NBC's Top 18-49 Rating in the Time Period Since March 23

From NBC:

* Night 1 of Rosemary's Baby (1.1/3 in 18-49, 3.7 million viewers overall from 9-11 p.m. ET) equaled NBC's top 18-49 rating in the time period since March 23. For its first hour from 9-10 p.m., Rosemary's Baby tied for #2 among the Big 4 networks in adults 18-49.
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Night 1 of Rosemary's Baby built on its lead-in from the 8:30-9 p.m. half-hour by +38% or 0.3 of a rating point in adults 18-49.

* Dateline NBC aired from 8:19-9 p.m. ET in the Eastern U.S.) and is currently averaging a 0.8 rating, 2 share in 18-49 and 4.0 million viewers overall from 8:30-9 p.m.

* From 7-8:19 p.m. ET, NBC carried overrun coverage of The Players Championship golf. Currently available fast-national ratings are subject to adjustment for the live coverage.

NOTE: All national ratings are "live plus same day" from Nielsen Media Research unless otherwise indicated.