Nigel Cox-Hagan has been named Senior Vice President, Marketing, Creative and Branding, ABC Family. It was announced today by Tom Ascheim, President ABC Family, to whom he will report. An award-winning marketing executive and accomplished brand builder, Cox-Hagan joins the network with extensive experience revitalizing brands and launching franchises.
In his new position, Nigel will lead the creative marketing vision for the network. He will be responsible for the strategic execution of all marketing activities across multiple platforms and oversee all on-air and off-air marketing in addition to integrated marketing, audience development, franchise and brand management, and promotional partnerships. He will also manage marketing operation functions.
