Nielsen Out-of-Home TV Test Results: Daytime Sees Largest Increases

On Thursday Nielsen unveiled the results of a new TV measurement test in Chicago that captured out-of-home viewing data using the Portable People Meter (PPM) panel over a three-month period beginning in April of this year. The test revealed, over the total day 5 a.m. to 5 a.m., that out-of-home viewing added a 7% to 9% ratings lift for audiences aged 25 to 54.

Nielsen: Bounce TV is #1 Network in Time Spent Viewing

Bounce TV (www.bouncetv.com) -- the nation’s first-ever and fastest-growing broadcast television network designed for African American audiences – was the #1 television network in Time Spent Viewing (TSV) among Persons 18-49 according to Nielsen in the recently completed month of April ratings period, it was announced today.

This means that viewers spent more time watching Bounce TV than any of the 112 English-speaking broadcast and ad-supported cable networks being rated by Nielsen, including ABC, CBS, NBC, FOX, USA Network, ESPN and TNT.

Bounce TV targets African American adults with a programming mix of original series, theatrical motion pictures, live sports, documentaries, specials, game shows and inspirational faith-based programs. Since its launch in 2011, Bounce TV has seen overwhelming success, with accelerated growth and expansion among station groups, advertisers and viewers alike. Bounce TV is seen in: 88 markets, including all of the top African American television markets; 89% of African American television homes; and 72% of the total television homes in the United States.