42nd Annual Daytime Emmys A Social Media Hit: Over 1.9M Unique Audience, 10M Impressions

General Hospital star Anthony Geary won his record-breaking 8th Daytime Emmy Award on Sunday night.

The 42nd Annual Daytime Emmy Awards finished second on Sunday night among Series and Specials, according to the Nielsen Twitter TV Ratings. The ceremony, hosted by Tyra Banks, aired on Pop and generated a unique tweeting audience of 1.912 million, with over 10 million impressions, 18,000 unique authors, and 76,000 tweets. #DaytimeEmmys was trending on Twitter throughout the night. Check out the Top 5 below:

Nielsen Twitter TV ratings for Sunday, April 26, 2015

The Daytime Emmys ranked #7 for the week of April 20-26, 2015.

'Empire' Drew Over 750K Tweets Last Night, Now Averaging More Than 'The Walking Dead'

Trai Byers stars as Andre Lyon on Empire.

Last night's Empire drew 750,258 tweets during the live broadcast -- a record high for the show.

And Empire has now surpassed The Walking Dead in average tweets per episode (live/new eps 9/15/14-3/11/15):

* Empire – 451,270
* The Walking Dead – 444,029
* Scandal – 354,085

Source: Nielsen Social Guide / Twitter

'Empire' Tops 'Scandal' and 'HTGAWM' in Social Comments/Tweets This Week

Per Nielsen's Social Guide, Wednesday's episode of Empire is the most social primetime TV show on broadcast or cable so far this week – generating more social comments/tweets during its broadcast (366,088) than both Scandal (281,475) and How to Get Away with Murder (94,000).

This week's Empire also posted the highest Live + Same Day rating (4.8) of any broadcast drama telecast (excluding premieres) in 4 years –since Grey's Anatomy on 3/31/11 (4.9/13).

Empire is this season’s only broadcast drama to average higher than a 5.0 rating in the Live + 3s (its current L3 average is a 5.7/17)

And according to measurement service Rentrak, in the month of January 2015, the first three episodes of Empire were the top 3 most-viewed titles overall on VOD.

Elizabeth Hendrickson Keeping in Touch with Fans Via Peeppl Videos

Elizabeth Hendrickson

Since leaving The Young and the Restless and her role as Chloe, Elizabeth Hendrickson has been keeping in touch with fans via video on the new social platform, Peeppl. On her latest PEEP, she takes a request from a fan to sing him Happy Birthday while playing the ukulele! Fans can respond to her requests for video content and vote on what original video she shoots next.

Peeppl (www.peeppl.com) is a platform that lets Hendrickson's fans interact with her directly and vote on the videos she makes; fans can sign up to follow her so that they get advance notice of her PEEPS (video posts). Peeps are crowd-sourced videos – a great source of unique content exclusive to each celebrity.

'Supernatural' Tops Tumblr's 2014 Most Reblogged Live Action TV List

Supernatural was the most reblogged live action TV of 2014 according to a new list released by Tumblr. Check it out below:

Most Reblogged TV: Live Action
1. Supernatural
2. Sherlock
3. Teen Wolf

Pop to Become First Television Network to Launch Its Website on Tumblr

Pop (currently known as TVGN), a network celebrating the fun of being a fan, will become the first television network to develop and launch its primary digital voice with its web destination on Tumblr, the social platform driven by a highly engaged fan community with more than 150 million monthly unique users in the U.S.

Pop's new site – Poptv.com – will go live on Wednesday, Jan. 14, 2015 to coincide with Pop's on-air launch of the new network. The website will reflect Pop's brand and new original programming, serving as the network's official online destination and creating shareable content on the things popping in fan culture. Poptv.com will fuse the sharing features available through Tumblr platforms with traditional website assets, ensuring that television network site staples such as channel finders and programming schedules are blended with shareable GIFs, memes, user-generated content such as fan art and more.

'General Hospital' Leads Daytime Nielsen Twitter TV Ratings

The ratings for daytime soap operas have stabilized over the past two seasons after years of audience erosion, and the cancellation of five shows.  The four remaining daytime dramas have each showed signs of growth, and the networks are using social media to stay engaged with viewers and encourage live viewing.

In the Nielsen Live +Same Day TV ratings for the week of October 20-24, 2014, The Bold and the Beautiful and The Young and the Restless were each up year over year in three key demographics: Women 18-49, Women 18-34 and Women 25-54. Days of our Lives was ahead of its pace in total viewers from the same week in 2013. General Hospital remained steady.

The viewership numbers below may be a far cry from each show's peak (General Hospital averaged 14 million viewers in 1981), but they represent an extremely loyal and passionate audience that potential sponsors can count on to tune in.

Nielsen TV Ratings

(Live + Same Day)

10/20/14-10/24/14

Program	Network	Total Viewers	Women 18-49	Women 25-54
The Young and the Restless	CBS	4,673,000	841,000	1,211,000
The Bold and the Beautiful	CBS	3.663.000	691,000	963,000
General Hospital	ABC	2,842,000	639,000	861,000
Days of our Lives	NBC	2,517,000	526,000	654,000

The ratings look even better when compared to the same week in 2012, with all four soaps increasing their audience. Y&R and B&B showed the biggest gains, adding over half a million viewers each.

To promote their shows, the networks are using Twitter and other social media tools to engage viewers.  Regular tweeting sessions are scheduled during a live broadcasts in both daytime and primetime in which cast members answer questions and interact with fans.

The audience for sites like Twitter and Facebook is being studied and measured by companies like Nielsen and General Sentiment.  The Nielsen Twitter TV Ratings are released daily and weekly for primetime "series and specials" and sporting events.

Data for daytime dramas has not been released until now.  For comparison, Serial Scoop obtained the Nielsen Twitter TV Ratings for the same week as above.  General Hospital topped the chart with an  unique audience of 75,000 per episode, with an average of 6,000 tweets per episode.

'The Walking Dead' Tops Nielsen Twitter TV Ratings (10/27 - 11/02)

AMC's The Walking Dead topped the Nielsen Twitter TV Ratings for the week of October 27-November 2, 2014.

Nielsen Twitter TV Ratings Weekly Top Ten lists are ranked by Unique Audience and include four metrics for each of the top Series and Specials episodes and Sports Events airings.

* Tweets - Tweets ascribed to a linear TV episode.
* Unique Authors – Unique Twitter accounts that have sent at least one Tweet ascribed to a specific TV episode.
* Impressions - The number of times any Tweets ascribed to a TV episode were seen.
* Unique Audience - The total number of distinct Twitter accounts accruing at least one impression of one or more different Tweets ascribed to a TV episode.

NBC Partners with Television Academy and NBCUniversal Networks to Bring Most Social Experience Ever for The 66th Emmy Awards

NBC is partnering with the Television Academy and NBCUniversal Networks to bring the most social Emmys experience ever to TV viewers for "The 66thEmmy Awards" show live coast-to-coast Monday, August 25 (5-8 p.m. PT, 8-11 p.m. ET).

In an effort to make this year's Emmys the most social one to date, NBC, the Television Academy, "Access Hollywood," E! and the "Today" show along with host Seth Meyers and his "Late Night" team, will join forces to harness the strength of their collective social media footprint. Every touch point of the Emmys will have social media integration, giving the audience a chance to participate in the Emmys experience during the week and moments leading up to the show, the red carpet, backstage and live during the telecast. This week leading up to the Emmys Meyers is providing fans with exclusive content, including rehearsal footage, backstage content and footage from press visits via the @LateNightSeth social handles.

PRETTY LITTLE LIARS is the Most Tweeted TV Series of 2013

Social Media Powerhouse PRETTY LITTLE LIARS is the #1 Most- Tweeted TV Series of 2013, Amassing Nearly 17 Million Tweets

During 2013, ABC Family's social media powerhouse, PRETTY LITTLE LIARS, ranked as the year's #1 most-tweeted TV series for the 2nd-consecutive year, amassing 16.8 million total tweets by 2.5 million unique users, at an average 6.7 Tweets per user, demonstrating how engaged the series' viewers are. Further, the series nearly doubled its 2012 Tweet total, increasing by 93% (vs. 8.7 million).

Powered by PRETTY LITTLE LIARS, ABC Family emerged as the #1 most-tweeted cable TV network (excludes sports/award show networks), generating 27.9 million Tweets, a solid 30% increase year to year (vs. 21.42 million). Among all cable TV networks, ABC Family placed #4, behind sports-fueled ESPN and TNT and award-show-amplified MTV.

Led by its summer 2013 finale - the #1 most-tweeted series telecast in TV history - PRETTY LITTLE LIARS accounted for the Top 5 most-tweeted TV series telecasts, and 7 of the Top 10 overall.