Chill Insurance to Sponsor Irish Soap Opera 'Fair City' on RTÉ One

RTÉ and Chill Insurance today announced a sponsorship deal with Fair City. The new deal, which has a term of eight months, will commence on July 1st as the newly created stings, developed by RTÉ Ad Lab, hit television screens.

Fair City is the number one soap opera on Irish television and attracts an average viewership of over 501,000 per episode. As a drama Fair City addresses the situations and challenges which naturally occur in everyday life, making it the hugely popular with viewers across Ireland and the most popular and longest running soap in the country.

Jane Gogan, Head of Television Drama, RTÉ; “This is a great vote of confidence for Fair City and the continuous hard work that goes into producing Ireland’s number one soap opera. We are delighted to have Chill Insurance on board and look forward to introducing them to our RTÉ One viewers over the coming months.”

Speaking about the new deal Fergal Lynch, Marketing Manager with Chill Insurance said; “We are delighted to be unveiling our brand as the new sponsors of such an iconic and well established television soap like Fair City. We are 100% Irish like the soap so the synergy between the two brands was a natural choice. Soap operas are littered with drama, and people often feel that searching for insurance can be the same with so much choice in the market and making sure you are getting the right cover and price. As an independent broker, we take the drama out of searching for the right insurance policy by comparing lots of the leading insurers for our customers in one click or call. Our aim was to bring a smile to the faces of the viewers who enjoy the soap. We wanted to compliment the drama and action which unfolds in each episode of Fair City whilst showing the viewers that the little things in life such as Insurance, doesn’t need to be a drama and we take the hassle out of buying insurance so they can Chill.”

Gerry McGuinness, Sponsorship Manager RTÉ Television added; “We're delighted that Chill Insurance is the new sponsor of Fair City. The association with Ireland’s No. 1 soap will raise the profile of this ambitious Irish company. The viewership figures for Fair City will ensure that the awareness of the company increases nationally. As Fair City transmits four times a week the sponsor will be easily recalled by the half a million loyal viewers each week. The fit is great for Chill Insurance as they are National, Irish and they appeal to a wide variety of people. RTÉ Television Sales looks forward to a successful partnership from July 1st.”