Tuesday, May 20, 2014

Univision Ranks As No.3 Network Among Adults 18-34 May Sweeps to Date, Out-performing CBS and NBC

From Univision:

Univision Broadcast Prime Highlights - Week of May 12, 2014 to May 18, 2014

· May Sweeps to date, Univision ranks as the #3 broadcast network, out-performing CBS (+16%) and NBC (+4%) among Adults 18-34.

· This week, Univision ranked as the #2 broadcast network in all primetime (M-SU) among Adults 18-34, out-delivering FOX, NBC, and CBS.

· On Monday night, Univision ranked as the #4 broadcast network among Adults 18-34, out-delivering CBS. Univision’s entire primetime lineup ranked among the top 15 programs for both Adults 18-34 and Adults 18-49.

· On Tuesday night, Univision ranked as the #3 broadcast network among Adults 18-34 and #4 among Adults 18-49, out-delivering FOX in each demographic. Univision’s entire primetime lineup ranked among the top 20 programs for both Adults 18-34 and Adults 18-49.

· On Wednesday night, Univision’s entire primetime lineup ranked among the top 15 programs for both Adults 18-34 and Adults 18-49.

· On Thursday night, Univision ranked as the #4 broadcast network among both Adults 18-34 and Adults 18-49, out-delivering NBC in each demographic. Univision’s entire primetime lineup ranked among the top 20 programs for both Adults 18-34 and Adults 18-49.

· On Friday night, Univision ranked as the #2 broadcast network among Adults 18-34 and #3 among Adults 18-49, out-delivering CBS and FOX in each demographic. Univision’s entire primetime lineup ranked among the top 15 programs for both Adults 18-34 and Adults 18-49.

· On Sunday night, Univision ranked as the #3 broadcast network among Adults 18-34 and #4 among Adults 18-49, out-delivering NBC in each demographic. Univision’s entire primetime lineup ranked among the top 20 programs for Adults 18-49.

* At 7 p.m., “Aqui y Ahora” (Here and Now) saw growth over the prior week among Adults 18-34 (+27% to 228,000).

* Airing 8-10:05 p.m., the finale of “Nuestra Belleza Latina” (Our Latin Beauty) helped Univision rank as the #3 broadcast network in the time period among Adults 18-34 and #4 among Adults 18-49. The show averaged 3.0 Million Total Viewers 2+, 1.4 Million Adults 18-49, and 721,000 Adults 18-34.

* Following “Nuestra Belleza Latina,” “Sal y Pimienta” (Salt and Pepper) helped Univision rank as the #3 broadcast network for the 10-11 p.m. hour among Adults 18-34. “Sal y Pimienta” saw growth over the prior week among Total Viewers 2+ (+15% to 2.6 Million), Adults 18-49 (+9% to 1.2 Million), and Adults 18-34 (+25% to 560,000).

· Univision’s 8 p.m. telenovela “De Que Te Quiero, Te Quiero” (I Really Do Love You) averaged 2.1 Million Total Viewers 2+, 1.0 Million Adults 18-49, and 471,000 Adults 18-34.

· Univision’s 9 p.m. telenovela “Lo Que La Vida Me Robó” (What Life Took From Me) helped Univision rank as the #2 broadcast network for the hour (M-F) among Adults 18-34 and #4 among Adults 18-49. The telenovela averaged 3.8 Million Total Viewers 2+, 1.9 Million Adults 18-49, and 931,000 Adults 18-34.

· Univision’s 10 p.m. telenovela “Qué Pobres Tan Ricos” (The Poor, Rich Family) helped Univision rank as the #2 broadcast network for the hour (M-F) among Adults 18-34, tied with ABC. The telenovela averaged 2.6 Million Total Viewers 2+, 1.4 Million Adults 18-49, and 683,000 Adults 18-34.

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