Pop to Become First Television Network to Launch Its Website on Tumblr

Pop (currently known as TVGN), a network celebrating the fun of being a fan, will become the first television network to develop and launch its primary digital voice with its web destination on Tumblr, the social platform driven by a highly engaged fan community with more than 150 million monthly unique users in the U.S.

Pop's new site – Poptv.com – will go live on Wednesday, Jan. 14, 2015 to coincide with Pop's on-air launch of the new network. The website will reflect Pop's brand and new original programming, serving as the network's official online destination and creating shareable content on the things popping in fan culture. Poptv.com will fuse the sharing features available through Tumblr platforms with traditional website assets, ensuring that television network site staples such as channel finders and programming schedules are blended with shareable GIFs, memes, user-generated content such as fan art and more.

Pop Launches on January 14 with New Kids on the Block

TVGN today announced that it will rebrand as Pop across its distribution of 80 million homes on Wednesday, January 14, 2015. The CBS/Lionsgate joint venture, currently known as TVGN, will embrace a new on-air look and creative design to accompany its new brand promise – celebrating the fun of being a fan.

Fresh, fan-fueled content will begin to premiere the same day as the launch of Pop. Find out what’s popping and when (in order of debut):

Rock This Boat: New Kids on the Block

Series Premieres Wednesday, January 14, 2015 at 8 and 8:30 p.m. ET/PT

With Two New Back- to-Back Episodes

Die-hard fans take the vacation of a lifetime when they board a cruise with the sole intention of being near the members of their favorite band for just a few days. New Kids on the Block (NKOTB), one of the hottest boy bands in music history with more than 80 million albums sold worldwide, will set sail on their wildly popular, sold-out cruise, joining their most loyal fans for a four-day adventure at sea. The cast includes a whole range of NKOTB devotees, including three sisters taking the family cruise they’ve always dreamt about to and a group of single moms looking to let their hair down by partying with rock stars. Sail on back to your youth with Rock This Boat — celebrating fandom like never before. Fans will be able to indulge with nine 30-minute episodes. Rock This Boat is produced by Jarrett Creative Group in association with Executive Producers Donnie Wahlberg, Julie Insogna Jarrett and Seth Jarrett.

'Queens of Drama' Coming to POP in 2015, Starring Lindsay Hartley, Crystal Hunt, Vanessa Marcil, Chrystee Pharris & Hunter Tylo

POP, a new network which announced its rebranding last month from TVGN as a place to celebrate the fun of being a fan, will premiere more than 400 hours of fan-fueled original programming next year, including six new original series, an exclusive after-show, live red carpet specials during the awards season, and a curated lineup of television fan-favorites.

From the producers of Hatfields & McCoys and Gene Simmons Family Jewels comes new docu-series Queens of Drama follows a group of former daytime and primetime soap stars as they attempt to produce a new primetime serial drama to star in. The cast will need to work in front of and behind the cameras as they develop, pitch, and produce this new steamy series hoping to land a pilot deal by the end of the season.

TVGN Expands Original Programming Team

TVGN (TV Guide Network) has expanded its original programming department with the appointment of Jessie Surovell as Vice President, Development and the promotion of Kristan Giordano to Vice President, Original Programming, effective immediately. Both executives are based at TVGN's headquarters in Los Angeles and report to Paul Adler, Senior Vice President, Original Programming and Development.

"As TVGN continues to expand its original programming, both Jessie and Kristan will play significant roles in building and managing our growing slate of content," said Adler. "Their unique perspectives, creative voices and complementary skills make them a perfect duo."

TVGN and Shazam to Offer Immersive Second Screen Experience for Viewers of "TVGN Live With Entertainment Tonight at the Oscars(R)" Television Premiere

This Sunday, TVGN and Shazam(R) will offer viewers an interactive second screen engagement opportunity while watching TVGN LIVE WITH ET AT THE OSCARS(R), a live red carpet show featuring interviews with Hollywood's hottest stars, on Sunday, Mar. 2 at 5:00 PM, ET / 2:00 PM, PT (live on both coasts).

Shazam is a mobile-based media service that allows users to identify, discover and share the music and television they love. Viewers tuning-in to the live premiere of TVGN's red carpet show at the Oscars can interact with the Shazam App on their mobile device to access and share celebrity interviews via social networks, vote on their favorite fashions and unlock exclusive bonus videos.

TVGN Becomes "Awards Season Central" This Month With Exclusive Programming In Partnership With ENTERTAINMENT TONIGHT, PopSugar and More

Starting this month, TVGN (TV Guide Network) will follow everything going on at every major award show, providing viewers with exclusive programming dedicated to covering the celebrities, the festivities and the headlines of Hollywood’s most celebrated season.

“We are partnering with some of the biggest and best brands in entertainment to make TVGN a daily one-stop television destination for the awards season,” said Brad Schwartz, President of Entertainment and Media, TVGN. “Whether it’s live on the red carpet with the best in the business—ENTERTAINMENT TONIGHT, the youthful and hip daily lifestyle coverage of POPSUGAR, or the in-depth perspective, discussion and access from THE INSIDER, TVGN has got awards season covered from beginning to end.”