NBC is waging a comprehensive marketing campaign to ensure the continued awareness for its No. 1 drama series, The Blacklist, which kicks off its second season at 10 p.m. ET/PT on Monday, September 22.The network will use extensive on-air, print, outdoor and digital platforms to increase momentum and anticipation for the series and cement Raymond "Red" Reddington (Emmy Award-winning actor James Spader) as a national icon and the ultimate anti-hero.
For on-air purposes, a round-up of Red's favorite one-liners will be set to AC/DC's classic rock song "Back in Black" and will be in heavy rotation on all of NBC's dayparts - daytime, prime time and late night - as well as the cable networks of NBCUniversal.
On the print side, some of the top magazine titles in the world will have a faux facelift as a specially created "Blacklist" cover will "take over" such publications as Entertainment Weekly, TV Guide, Us Weekly, Rolling Stone, the New Yorker, Vanity Fair and Playboy.
