Daytime Ratings: Tough Week For Soaps

The Live + Same Day daytime ratings are in for March 14-18, 2016. All Soaps were down in total viewers for the week. The Bold and the Beautiful and The Young and the Restless did not air March 17, and March 18 due to NCAA Basketball.

Below is a breakdown of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)

1. Y&R 4,695,000 (-68,000/-83,000)
2. B&B 3,557,000 (-28,000/+4,000)
3. GH 2,848,000 (-50,000/+89,000)
4. DAYS 2,234,000 (-60,000/-190,000)


Women 18-49 Viewers

1. Y&R 630,000 (+4,000/-140,000)
2. B&B 489,000 (-19,000/-89,000)
3. GH 469,000 (-5,000/-19,000)
4. DAYS 391,000 (-34,000/-61,000)


Women 18-34 Viewers

1. Y&R 177,000 (+9,000/-26,000)
2. B&B 148,000 (-5,000/+8,000)
3. GH 129,000 (-12,000/-20,000)
4. DAYS 88,000 (-6,000/-19,000)


Women 25-54 Viewers

1. Y&R 901,000 (-17,000/-209,000)
2. B&B 716,000 (-30,000/-139,000)
3. GH 647,000 (same/-45,000)
4. DAYS 493,000 (-37,000/-116,000)

VIA SON