WE tv announced today that it will make its first original scripted drama, The Divide, widely available to viewers through a weeklong full-episode sneak preview across a myriad of platforms, including Roku streaming players, WEtv.com and through video on demand and TV Everywhere services from major video providers. The preview will be the first-ever television series premiere on the Roku streaming platform.The full-episode sneak preview begins Wednesday, July 9 and runs through 11:59 p.m ET on Tuesday, July 15, the day before The Divide debuts on WE tv with limited commercial interruptions during a special two-hour premiere at 9 p.m.
“As we break into scripted programming, it's important that we reach viewers on every platform and device they use to watch content,” said WE tv President, Marc Juris. “This multi-platform full-episode preview is a great way to get audiences excited about The Divide and we couldn't be happier that the show is Roku's first TV series premiere to their millions of customers. The equal ratio of male-to-female users also provides a great co-viewing opportunity for this amazing drama.”
