Daytime Ratings: 'Days of our Lives' Down Over 500,000 Viewers Year-Over-Year

The Live + Same Day daytime ratings are in for October 31-November 4, 2016. According to Nielsen, The Young and the Restless saw increased viewership in the key demographic categories: Women 18-49 (+22K), Women 18-34 (+4K) and Women 25-54 (+29K). Days of our Lives has lost 549,000 viewers since last year at this time.


Check out a breakdown below of the daytime soap opera Nielsen ratings by category:

Total Viewers (versus previous week/versus same week last year)
1. The Young and the Restless 4,594,000 (-32,000/-265,000)
2. The Bold and the Beautiful 3,688,000 (-29,000/+168,000)
3. General Hospital 2,638,000 (-3,000/-239,000)
4. Days of our Lives 2,172,000 (-10,000/-549,000)

Women 18-49 Viewers
1. The Young and the Restless 596,000 (+22,000/-197,000)
2. The Bold and the Beautiful 491,000 (-10,000/-57,000)
3. General Hospital 450,000 (-2,000/-109,000)
4. Days of our Lives 379,000 (+8,000/-176,000)

Women 18-34 Viewers
1. The Young and the Restless 144,000 (+4,000/-113,000)
2. The Bold and the Beautiful 122,000 (+8,000/-38,000)
3. General Hospital 113,000 (-4,000/-72,000)
4. Days of our Lives 81,000 (+4,000/-95,000)

Women 25-54 Viewers
1. The Young and the Restless 867,000 (+29,000/-242,000)
2. The Bold and the Beautiful 723,000 (-1,000/-137,000)
3. General Hospital 620,000 (-24,000/-123,000)
4. Days of our Lives 495,000 (-10,000/-218,000)

VIA SON