Tuesday, August 12, 2014

ID Daytime "Soap" Block Returns on August 25 with "Sinful Secrets Week," Hosted by General Hospital’s Lynn Herring and Kin Shriner

Kin Shriner and Lynn Herring.
Sensational stories from daytime soap operas may seem unbelievable at time, but on Investigation Discovery, truth is always stranger than fiction. Dishing real-life drama that is seemingly pulled right from the plotlines of Port Charles or Pine Valley, Investigation Discovery proves that it’s the home for real-life soaps with the return of its ID Daytime programming block. Beginning Monday, August 25 from 1-4 p.m. daily, adored soap stars from past and present host encores of ID’s most scandalous series, such as Wives with Knives, My Dirty Little Secret, Scorned: Love Kills and Evil Twins. Beloved pairs are reunited on screen each week to provide insight into these cautionary tales, including: General Hospital's Lynn Herring and Kin Shriner; Days of our Lives' Mary Beth Evans and Wally Kurth; bad boys Lamon Archey from The Young and the Restless and Darnell Williams from All My Children; and telenovela actress Katie Barberi, Dona Barbara.

Mary Beth Evans and Wally Kurth.
The daytime stunt airs in conjunction with ID’s evening primetime return of a new season of Deadly Affairs with Susan Lucci, featuring all-new stories of deadly dalliances on Saturday, August 16 at 10 p.m. ET on Investigation Discovery.

“Soap fans are a voracious audience, hungry for emotionally riveting content and devoted to the characters they’ve grown to love – or, hate,” said Henry Schleiff, Group President of Investigation Discovery, Destination America, American Heroes Channel and Discovery Fit & Health. "As the #5 network for women in daytime*, soap opera fans know that they can always find their 'stories' on Investigation Discovery – the real life tales of passion – and, on occasion, perhaps, a little poison."

Lamon Archey and Darnell Williams.
Each week will have its own theme and star hosts to introduce the true-life programming, channeling their scandalous soap personalities.

The schedule is as follows:
* Sinful Secrets August 25-29: Hosted by Lynn Herring (Lucy Coe, General Hospital) and Kin Shriner (Scott Baldwin, General Hospital)
* Lessons in Lust September 2-5: Hosted by Katie Barberi (Cecilia Vergel, Dona Barbara; Ursula Van Pelt, Every Witch Way)
* Poisonous Love September 8-12: Hosted by Mary Beth Evans (Kayla Brady, Days of our Lives) and Wally Kurth (Ned Ashton, General Hospital; Justin Kiriakis, Days of our Lives)
* Evil Enemies September 15-19: Hosted by Lamon Archey (Mason Wilder, The Young and the Restless) and Darnell Williams (Jesse Hubbard, All My Children)

Katie Barberi.
Year to date, Investigation Discovery ranks #5 in Total Day and Daytime for W25-54,* continuing to be #1 in Length of Tune in all of television.**

*Source: Nielsen, NHI Calendar, 12/30/13-7/27/14, L+SD data, W25-54 delivery, Time Period Based Averages, Ad-supported cable, Total Day (M-Su 6a-6a) excluding NAN, Daytime (M-F 9a-4p).

**Source: Nielsen, NHI Calendar, 06/30/2014 - 07/27/2014, Live data, W25-54 LOT, Time Period Based Averages, Prime (M-Su 8-11p) excluding non-English speaking networks, Total Day (M-Su 6a-6a).

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