Finale of 'Pretty Little Liars' Is the Summer's #2 Most-Tweeted Drama/Comedy Telecast, Behind Only Its Summer Premiere

Delivering its #2 telecast of the season in Total Viewers (2.3 million) and Adults 18-49 (1.3 million/1.0 rating) and hitting multi-week highs among remaining target demos, the summer finale of Twitter's favorite TV show, Pretty Little Liars, (8:00 - 9:00 p.m.) became the #2 most-tweeted drama/comedy series telecast of the summer (890,954), behind only its summer premiere (1,046,459 - 6/10/14), driven by the #RIPMona hashtag. Furthermore, Pretty Little Liars was Tuesday's #1 most-tweeted Primetime series telecast during all 12 weeks this season.

Introduced in the final minutes, the #RIPMona hashtag generated 339k tweets yesterday, including more than 200k tweets between 9pm and 10pm alone, making it the fastest-growing and biggest episode-specific hashtag Pretty Little Liars has ever seen, with unprecedented social volume in the hour following as fans continued to discuss. Impressively, the hashtag is still trending nearly 24 hours later.

Jenn Deering Davis, Co-Founder of Union Metrics, said: "The Pretty Little Liars Fatal Finale drew in a tremendous audience on Twitter yesterday, particularly during the final minutes of the episode when fans coalesced around the #RIPMona hashtag. ABC Family engaged viewers throughout the episode by tweeting along with events on-screen, driving tens of thousands of retweets in what has become one of the trademarks of the network's social success. It was another banner night for Twitter's favorite TV show."

· Further, a Twitter TV audience of 4.7 million people saw over 890,000 tweets about the season 5 finale. Those tweets were sent by 259,000 unique authors and generated over 33.6 million impressions.

· On Instagram, launching at the top of the month on May 2, Pretty Little Liars has fast become the #1 most-followed scripted show with over 1.1 million followers, easily topping #2, Orange Is the New Black (817,574), Duck Dynasty (808,554), and The Walking Dead (675,543). Pretty Little Liars is also the #1 show on Pinterest.

First Thoughts on Guy Wilson as the New Will Horton on DAYS OF OUR LIVES

Guy Wilson debuted as the new Will Horton on DAYS OF OUR LIVES on Wednesday, January 8, 2014. "You're not gonna believe this!" That was actor Guy Wilson's first line in his debut as the new Will Horton on DAYS OF OUR LIVES. Well, believe it! Over the years many relative unknown thespians, who later turned out to be excellent actors, even Emmy winners, made their daytime soap opera debuts and looked like stiffs. This is a different medium, with a lot of dialogue to memorize, where getting it right on the first take is desired. It's understandable if a new actor in a daytime drama takes not just one, but several episodes to settle in. It's happened time and again so I give them a pass. Luckily, Wilson doesn't need one. He performed like a seasoned pro on Day One.

Interview Revisited: Ellen Holly on the Early Years of 'One Life to Live'

We Love Soaps TV traveled to Westchester County, New York, in 2012 to speak with daytime television legend Ellen Holly about her storied career. In the never-before-released video below, Ms. Holly talks about the early years of ABC soap opera One Life to Live , which premiered in 1968 and featured her character, Carla.

Interview Revisited: Larkin Malloy on the Nelson Aspen 'Where Are They Now Tour' (2010)

Serial Scoop Now is back! Look for brand new content in the coming months as well as interviews from my personal archive. Some have been offline for years while others will include never before seen material. Kicking things off is a video interview from March 2010 with Emmy-nominated Edge of Night actor Larkin Malloy, who passed away in 2016. The interview was conducted by Nelson Aspen as part of his "Where Are They Now Tour" series for We Love Soaps . Malloy, who came in at #45 on the We Love Soaps 50 Greatest Soap Actors of All Time list, played Sky Whitney on Edge of Night , Kyle Sampson on Guiding Light , Travis Montgomery on All My Children and Clay Alden on Loving . He also had a memorable guest run as Dr. Weston on As the World Turns . The complete interview has been offline for a decade. Watch it below.

Serial Scoop Now

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